I’m exploring a place that feels like stepping into a dream, a wonderland of toys right in the heart of a famously busy city. It’s FAO Schwarz in New York City, and it promises an experience unlike any other for families. I’ve been looking into what makes this toy store so special, and it seems to be more than just a place to buy toys; it’s an attraction in itself.
Discovering FAO Schwarz Magic
This iconic toy store is located at Rockefeller Center, a landmark I know many families want to visit. It’s a huge space, spread across two and a half floors, designed to feel like a show. I’ve read that they have magicians, dancers, and costumed staff who help bring the magic to life. It sounds like a place where everyday worries fade away, replaced by pure fun.
One of the most famous features I’ve come across is the giant floor piano keyboard. This is the one from the movie “BIG,” and it’s right by the store windows. I imagine my youngest, Emma, would love to jump on it and make music with her feet. It sounds like a fantastic photo opportunity and a chance for some spontaneous fun while shopping.
Beyond the piano, there’s a 27-foot-tall rocket ship with teddy bear astronauts. It sparks a sense of adventure and imagination. For kids who love to create, there’s a raceway where they can design their own remote control cars. It’s these interactive elements that I think make a visit truly memorable for children.
I was also intrigued by their “Dolls’ Adoption Center.” Here, staff dressed as doctors and nurses guide children through adopting a baby doll. They even give the dolls a “wellness checkup.” It’s a creative way to engage children and teach them about caring for others, a value I try to instill in Emma and Sofia.
For families looking for a unique souvenir, the piano mat itself can be purchased for around $80. And if you want to bring home one of those adorable teddy bear astronauts, they cost about $45. These prices give you an idea of the quality and experience offered within the store.
Iconic Greetings and Pampering
The entrance to FAO Schwarz is guarded by its famous Toy Soldier doormen. I’ve seen pictures, and they look so grand! It’s said that supermodel Gigi Hadid helped design their new uniforms, adding a modern touch to this classic tradition. These soldiers are part of the welcoming charm that sets the tone for a magical visit.
There’s also a Hair and Nail Spa Station that sounds like a lot of fun, especially for the kids. They can try out hair, nail, bath, and skin products, and even Alex Spa makeup. It’s a nice touch for a bit of pampering during a busy day of exploring. I think Sofia, at 13, might find this particularly appealing.
Inside the store, you’ll also find magnificent giant stuffed animals from the German toymaker Steiff. They have huge horses, kangaroos, bears, and gorillas displayed throughout the store, from the staircases to quiet corners. These oversized plush friends add to the whimsical atmosphere.
For a pretend play experience, there’s the FAO Mart with Melissa and Doug. Kids can shop for realistic-looking grocery items like fruits, vegetables, and cereal boxes. It’s a wonderful way for younger children to engage in imaginative play, mimicking everyday activities in a fun, toy-filled environment. Prices for items in the FAO Mart start at $5.
The store also features impressive displays of giant Transformers statues and beloved Muppets, adding even more familiar characters and beloved figures to the visual feast.
Planning Your Visit and Special Experiences
To make the most of your trip, it’s a good idea to check the FAO Schwarz website for their “Tours & Events” page before you go. They offer special tours and events that can enhance the experience for your family. Planning ahead can ensure you don’t miss out on anything special.
Toy Soldier Tours
I’ve learned about their “Toy Soldier Tour,” which is a behind-the-scenes experience lasting about an hour. It’s led by a Toy Soldier and delves into the store’s history. A fun part of this tour is that visitors get to visit the FAO Schweetz Candy Bar and receive an FAO souvenir. This tour takes place before the store officially opens, so it requires an early start, but it sounds like a truly unique way to see the store.
For information on pricing and booking for these tours or for arranging special events like birthday parties, corporate gatherings, or fundraisers, you need to contact them directly via email at [email protected]. They also offer a personal shopping experience to help find tailored toy and gift recommendations, which you can inquire about by emailing [email protected].
Visiting during the Christmas season offers an extra layer of magic. The store is located right next to the Rockefeller Center Christmas Tree, which is a spectacular sight and a perfect addition to your visit. The extended holiday hours during December and early January mean you have more time to explore.
What are the opening hours for FAO Schwarz
During the regular season, FAO Schwarz is open Monday through Saturday from 9:00 AM to 8:00 PM, and on Sundays from 11:00 AM to 7:00 PM. However, these hours extend significantly during the holidays. From the second week of December until the first week of January, the store is open from 9:00 AM to 9:00 PM Monday through Saturday, and on Sundays from 11:00 AM to 8:00 PM.
The store is conveniently located along 49th street, between Fifth and Sixth Avenues, in Rockefeller Plaza. Directions can easily be found using online maps, and it’s accessible by subway and bus, which is always helpful for navigating a busy city like New York.
While you are in the Rockefeller Center area, I noticed they also recommend visiting the Top of the Rock observation deck. It offers some of the most amazing views of the New York City skyline. It’s a great way to combine the wonder of FAO Schwarz with iconic city sightseeing for a complete family adventure. You can explore more about what to do in New York City.
Considering a trip that combines magic, fun, and a touch of wonder for the whole family? FAO Schwarz offers an unforgettable experience, turning a simple shopping trip into a destination in itself.
